
Personas was launched a couple of weeks ago, and it’s been received well. On the Personas add-on page on addons.mozilla.org you can already see 1.3 million downloads with 922,000 of those coming in the last seven days. Wow!

The response to Personas is great, and I hope we can find more ways to get people excited about the extensibility of Firefox. I thought about some of the key factors to its success:
- Easy to install, fun to use
- Unique and personalized but not intrusive
- Easy to create your own
- Makes an obvious change to your browser
It’s awesome to see what’s going on with Personas — congrats to Mozilla Labs and the Personas team. Looking forward to what’s coming up next!
